A key component of #climateaction has got to be how we communicate and talk about the issues, effects and solutions. To me, this is of equal importance to developing the actual strategies and solutions. Just knowing how to engineer & deliver the solutions is no longer enough.
We’ve spent a lot of time telling people how dramatic potential sea level rise & flooding etc will be... but the article begins to point to work that seem to show the effectiveness of tapping on positive emotions, rather than the negative, to engender public support and possibly action. Something to think about.