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Sustainability is not easy

Updated: May 3, 2022

How many times have you seen what seems like a neat sustainability idea with hard-to-dispute benefits, and then agonizingly watch it run straight into a massive wall of resistance? This story doesn’t tell us what background work was already done, but just the outcome alone is worth pondering over.

While it’s critical to have the right solutions and policies to make the necessary progress, it’s equally important - if not more important - to be extremely thoughtful about the implementation strategy. You need to really have a thorough understanding of the ecosystem, be prepared to address potential supporters & detractors, and negotiate a path that allows those impacted to keep up with the change.

It’s a messy process that can look painfully slow at times. But setbacks like this don’t move us forward any faster.

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