The opportunity is as large as the need. Multiple opportunity areas mentioned in this article. Some may sound out of reach for small-medium size companies, but the key is really to find the one where an aspiring business can play in, and tap on - and expand on - core competencies they already possess.
Where to start? The authors recommend a robust mix of ambition & innovation, focusing on cost/price advantages, scaling from current opportunities, strengthening the value/supply chain, doubling down on talent, and being more proactive in the ecosystem.
And we might also add…
1) Strengthen company’s growth culture,
2) Build business processes and
3) Prioritize client service & delivery fundamentals.
All of these are to us critical enablers for a small-medium size company to execute on the strategies to capture green growth.